Assured Environments recently launched a new advertising campaign, featuring a digital billboard on 42nd Street in Times Square, which focuses on promoting the brand along with a Facebook sweepstakes featuring a $5,000 grand prize.
Assured Environments, New York’s leading pest management firm, is giving away $5,000 to one of its fans on Facebook – as soon as they reach 5,000 fans. To enter the sweepstakes, people simply have to become a fan of the company by visiting the official Facebook page at Facebook.com/assuredenv and clicking on the “Like” button. Assured Environments’ first 5,000 fans—including its current fans—will be automatically entered for a chance to win the cash prize. There is no cost to enter.
Appropriately called “$5,000 for 5,000,” the Facebook sweepstakes is intended to show appreciation for the customers who have helped to make Assured Environments the largest pest control company in New York. “We know that we have a lot more customers than we currently have as ‘fans’ on Facebook and we want to expand our online community,” said Director of Marketing Evan Rosenblum. “In return for their loyalty, efforts and support, we will give one lucky person $5,000.”
The sweepstakes will be promoted through other online channels and news sources in addition to the 520-square foot digital billboard in the heart of New York City. According to sweepstakes rules, no winner will be selected and no prize will be awarded until Assured Environments has reached 5,000 fans on its official Facebook page – a feat that it hopes to achieve by the New Year. Then, one of the 5,000 fans will be randomly selected to become the grand-prize winner. Current and previous employees and their immediate families are not eligible to win. Fans not currently residing in the company’s areas of operation—New York, New Jersey and Connecticut—are also not eligible to win; however, participation from these groups is encouraged. “At the very least, we hope that those who are not eligible to win will spread the word about the company and the sweepstakes to their friends who may be eligible or in need of our services,” explains Rosenblum. “But at the end of the day, we hope this social network will enable us to stay in close contact with our loyal customers and supporters all around the world for years to come.”