Oldest Pest Control Firm in New York Launches Its First Ad Campaign to Educate Consumers
As New York’s largest and oldest pest control firm, Assured Environments has built its business on superior service and word-of-mouth advertising. Now the 76-year-old firm is launching its first official marketing campaign, replete with an engaging television commercial (https://www.youtube.com/watch?v=w1izUzeq2hE) that began to air this week, July 25, on cable networks in New York and New Jersey. An internet campaign focusing on a variety of the company’s products and services will support the television initiative.
Assured Environments is proud of its ability to become New York’s leading pest management firm without aggressively marketing itself. The company could have easily continued to operate this way, but the need for consumer education has prompted the company to advertise. As its Director of Marketing, Evan Rosenblum explains: “The summer season is when bugs are the most abundant and in some cases are more than just a nuisance and can become a grievance to people. And unfortunately their gripes are extended when they hire exterminators that sell them a bill of goods and nothing else. Our campaigns are focused on one thing: education. The first line for defense against any pest is information and we want people to find experienced pest control experts to perform the job correctly, such as Assured Environments who have been providing such services in New York since 1934.”
The TV commercial is a depiction of bugs having a video-conference and ultimately discovering that Assured Environments, their only real threat in New York and Jersey, has infiltrated their ‘secure’ location and now they are really in trouble. “It provides us with a way of conveying our expertise and professionalism while also adding a little humor into the mix to perhaps alleviate the nerves of people who may be dealing with what could be a very stressful bed bug or other pest issue,” says Rosenblum.
There have been many cases where the experts at Assured Environments have been called upon to solve pest-related problems that less-experienced competitors have failed to resolve. This is a troubling situation because consumers are left paying the price for other companies’ lack of expertise, Rosenblum says. Assured Environments specializes in providing pest management services to help residential and commercial clients get rid of bed bugs, roaches, flies, spiders, ants/termites, mice, birds and bats. Over the years, it has demonstrated that it has the experience and expertise to adequately address clients’ pest problems, particularly bed bugs.
Bed bug infestation is a growing problem all across the United States, prompting Congress to introduce the Bed Bug Management, Prevention and Research Act of 2011 earlier this year. Recently, Assured Environments introduced two new solutions to help consumers combat their bed bug problems: the do-it-yourself Bed Bug Annihilator product and professional bed bug preparation service. The Bed Bud Annihilator—which is currently available for back order—is an affordable, portable heat treatment chamber that anyone can use to eradicate bed bugs. The chamber heats up to 122 degrees Fahrenheit in up to 30 minutes and kills bed bugs in as little as 60 seconds. The Bed Bud Annihilator, which can hold up to 25 items at one time, is safe to use on clothes, electronics, small appliances, equipment and even books. Assured Environments’ effective bed bug preparation service includes inspecting the client’s premises, removing and cleaning items to get rid of bed bugs, and storing the items off site while the structure is treated for bed bugs. The service, which is conducted by certified technicians, is designed to save customers a significant amount of time, money and hassle. Assured Environments’ Bed Bud Annihilator and bed bug prep service, along with its new advertising campaign, are making it easier for consumers to eliminate bed bugs from their environment.
Assured Environments is a full-service pest management company that has differentiated itself in the marketplace not only by its service, but also by its expertise. The company’s staff includes entomologists, certified technicians, and a bed bug canine detection team. It is also distinguished by its environmentally-friendly approach to pest control. Assured Environments offers Green Shield Certified services, which incorporates eco-conscious practices that are the least disruptive to human health and the environment. This allows the company to provide more effective pest control without the use of unnecessary pesticides. Consequently, Assured Environments is regularly hired to provide pest management for LEED-certified buildings.